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Data Analyst & BI Developer · Power BI · Tableau · SQL · Python

Dashboards that make the decision obvious.

I build Power BI and Tableau dashboards, clean data models and reporting automation for founders, finance teams and operators who are tired of guessing from spreadsheets.

  • 23Dashboards in this portfolio
  • 11 / 12Power BI / Tableau
  • 2018Working with data & reporting since
  • 1–3 daysTypical dashboard delivery
Ali Raza, data analyst and BI developer, professional headshot in a navy suit
Ali RazaPower BI · Tableau · SQLRemote · worldwide

Tools: Power BI, DAX, Power Query, Tableau, SQL, Python, Excel, VBA, n8n, SPSS, R, PowerPoint, Word & PDF.

Positioning

Who I help, what I fix, and why it holds up.

Fit check · 60 seconds

Who I help

  • Founders & operatorswho need one trustworthy view of revenue, pipeline and operations instead of ten spreadsheets.
  • Finance & FP&A teamswho want P&L, variance and forecast reports that refresh themselves and reconcile.
  • Agencies & consultancieswho need a reliable BI developer to deliver client dashboards on time, every time.

Problems I solve

  • Reports that take days to assemble by hand every month
  • Numbers that disagree depending on who pulled them
  • Dashboards nobody opens because they answer the wrong question
  • Data locked in exports, CRMs and billing tools with no model behind it

Why clients hire me

  • Modelled properlyStar schemas, date tables, DAX measures and row-level security done the way Microsoft and Tableau recommend, so the numbers hold up.
  • Built for the readerEvery page starts from the decision a manager has to make. Clear hierarchy, sensible defaults, drill-through when it matters.
  • Communicated clearlyScope, timeline and price confirmed up front. Previews while I build. Flag notes with every delivery.
  • Operations backgroundYears inside U.S. title-insurance operations alongside BI work, so I understand process, reconciliation and audit trails.
Services

Senior-level work, without the agency price tag.

Choose a single service or an integrated engagement that combines data modelling, build and ongoing reporting.

08 / services

Excel intelligence systems

Advanced dashboards, formulas, VBA and executive reporting for finance, operations and growth teams.

ExcelVBAKPIs

Power BI & data modelling

Data model design, DAX metrics, report automation, row-level security and stakeholder-friendly interfaces.

Power BIDAXRLS

Python automation

Workflow automation, web scraping, ETL pipelines and API integrations that eliminate repetitive tasks.

PythonETLAPIs

SQL & data engineering

Query optimisation, analytics views, transformations and robust reporting layers that stay fast.

SQLPostgresMySQL

Research & strategic reports

Market studies, feasibility analysis and decision-ready reports with structured, referenced insights.

ResearchSPSSR

Presentations & documents

Investor and leadership decks, plus polished Word and PDF documents: reports, templates, manuscripts and forms.

PowerPointWordPDF

Virtual assistance retainers

Operational support for communications, calendar, CRM and recurring process execution for founders and operators.

OpsCRMRetainer

Consulting & advisory

Strategy sessions for data roadmaps, automation opportunities and growth reporting design.

ConsultingRoadmapScale
  • 01Project-basedFixed scope, milestone delivery, transparent revisions.
  • 02Monthly retainerPriority support, recurring reporting, continuous optimisation.
  • 03Consulting sprintShort, high-intensity engagements for architecture and decisions.
  • 04HybridAdvisory plus execution for teams that need both.
All work

Find the dashboard closest to your problem.

23 Power BI and Tableau dashboards across finance, sales, customer analytics, SaaS, operations, energy, healthcare and the public sector. Search by technique or industry, then open the case study.

11 Power BI · 12 Tableau
Technical expertise

The stack behind the dashboards.

Modelling first · visuals second
Analytics & BIPower BIDAXExcelTableau
Automation & engineeringPythonETLAPIsn8n
Data & queryingSQLPostgresMySQLData models
Research & communicationSPSSRReportsDecks
How it works

Simple to start. Easy to work with.

04 steps · no surprises
01

Share your goal

Message me on Upwork, WhatsApp or email. Tell me the outcome you want and I'll confirm scope, timeline and price.

02

I build and update you

I start right away and keep you posted with progress and previews, so there are no surprises.

03

Review and revise

You review the delivery and I refine it until it's exactly right and ready to use.

04

Decisions, faster

You walk away with a clean, decision-ready system, and a partner for the next project.

Client reviews

What clients say after delivery.

785+ projects delivered · 4.8★ average rating · 332 client reviews · 100% on-time delivery

I wanted to tell the story of parents whose children were having medical issues to clinicians. I wrote down what they said and created a narrative, but the way you designed the core concepts made it a thing of beauty and easy for the reader to consume. I just stared at the finished product.

bonnie358United States

Excellent turnaround time! Very responsive. This was our first time working together, and I now definitely consider him to be an excellent team member. If you are looking for a great go-to person to get the work done, do not hesitate.

brucedobbs1953United States

I have worked with this provider for the second time and I am very satisfied with both the quality of work and the level of cooperation. He is responsive to feedback, implements revision requests effectively, and also contributes valuable ideas. Deliveries are reliable, timely, and always on schedule. Overall, a very fair price-performance ratio.

farchundaGermany · Repeat client

Have used him 3 times and each delivery never disappoints! I highly recommend him. Very responsive and great to work with. He even suggested I go a different route with something I wanted him to work on — I took his advice and it turned out better than expected! I will definitely be using him again in the future for any of my needs.

christinew476United States · Repeat client

Amazing work. Exceptional quality and consistently strong communication — high-quality outcomes and excellent communication throughout. Outstanding performance from start to finish.

eugeniojimenezUnited States · Repeat client

Ready to turn your data into decisions?

Tell me your goal and I'll reply with a clear plan, timeline and quote, usually within a few hours.

Discuss your project

Ratings and project counts are my all-time freelance-marketplace track record. Reviews are verbatim, light spelling cleanup only.

Portrait of Ali Raza
Remote · worldwide clients
About

An analytics partner who treats your numbers like they matter.

I combine strategy, analytics, automation and operations execution to help businesses make better decisions with less friction. From U.S. title-insurance operations to global freelance delivery, I've built a reputation on speed, clarity and trust. Every project is designed for outcomes, not vanity metrics.

Mission: deliver executive-grade analytics and automation that increase speed, confidence and profitability. Values: clarity, reliability, craftsmanship, accountability and measurable business impact in every delivery.

  1. 2018 — 2021Operations foundationBuilt process rigour in U.S. title-insurance and operational reporting environments.
  2. 2022Global client expansionLaunched an international delivery model through freelance marketplaces and direct client channels.
  3. 2023 — 2025Premium positioningGrew a base of repeat international clients with consistently high-rated, on-time delivery.
  4. 2026+Studio evolutionExpanding into end-to-end analytics systems, AI-assisted reporting and consulting retainers.
Discuss your project

Tell me the decision you need to make. I'll tell you what to build.

Upwork for escrow-protected contracts, or WhatsApp and email for a direct brief. Send a sample of your data and the questions you need answered; I reply with scope, timeline and a fixed quote.

Send a project brief

Four fields. I read every message personally.

Your message goes to Netlify Forms when the site is hosted on Netlify; on any other host the WhatsApp or copy-to-email fallback is offered automatically.

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